There seems to be a general optimism for the future. 30% of men's fashion brands are optimistic for 2011, while 70% expect business this year to be at 2010.
Whatever happens, Milan totally geared for shows and presentations. The organizers chose for the first time, to places in the heart of the city, bringing fashion close to the general public, take advantage of the binding of increasing importance between Milan and the fashion world in the collective imagination . Famous designers such as Ermenegildo Zegna, Dolce & Gabbana, Burberry Prorsum, Roberto Cavalli, Prada, Salvatore Ferragamo and Vivienne Westwood presented her collection of large F / W 2011-12 in SMM.