General Idea was married to the concept of military and mountains through a partnership with the Italian clothing brand "NEPA. Overall, instant messaging and NEPA have created a line of outerwear comfort and functionality in rich tones of mustard, red, navy and beige. Durable, such as cotton, wool and polyester, making them ideal for outdoor use.
General Idea was supplemented with backpacks service rooms in a variety of colors and styles to cultivate the looks that are practical and fashionable now.
