A 2011 Milan Fashion Week designer clothes by top designers are not new, and in fact the city is renewing its request under the fashion capital in four days, 15-18 January 2011, dedicated to men collections for autumn / winter 2011/2012 season. 39 fashion shows, and 87 collections, a sector that in Italy alone is worth € 8 billion sale. The total number announced by the Camera Nazionale della Moda Italiana in the sale of fashion in Italy is about $ 60 billion, which is significantly higher than the worst recession years from 2008 to 2009, but still much lower than the most successful of the year, the mid-1990s, when the total value is about twice the statistics today.
There seems to be a general optimism for the future. 30% of men's fashion brands are optimistic for 2011, while 70% expect business this year to be at 2010.
Whatever happens, Milan totally geared for shows and presentations. The organizers chose for the first time, to places in the heart of the city, bringing fashion close to the general public, take advantage of the binding of increasing importance between Milan and the fashion world in the collective imagination . Famous designers such as Ermenegildo Zegna, Dolce & Gabbana, Burberry Prorsum, Roberto Cavalli, Prada, Salvatore Ferragamo and Vivienne Westwood presented her collection of large F / W 2011-12 in SMM.
